How to Rank Higher on Google: 17 Easy Steps +Checklist

Getting a higher ranking on Google is not easy, but the benefits are humongous. With practical strategies and precise execution, you can make your website more visible and drive organic traffic. Google utilizes an immensely intricate algorithm design to spread across rankings, considering the content quality to technical SEO. Here are some tips that can be used to optimize your web pages and get them to rank higher on Google search engine. For instance, the keywords can be short or long, but they must all be related to the search query.

Keyword Rankings: What They Are & How to Check Yours

Your blog posts and pages should follow a strict structure with H1 to H6 titles. We discovered that Google also recommends this for better readability. People often overlook the importance of their SEO titles, meta descriptions, and H1 titles. SEO is a broad term for various quality-of-life improvements applied to the website. Each page should have impeccable optimization, which means several things. Google is only going to keep pushing AI Overviews as AI search engines become more popular.

A business with 50 positive reviews is going to look better than a business with 20—if you do better work. If you don’t see it, this means someone has claimed it—perhaps someone in your office or an old web provider. If a user types in a SEO Anomaly brand name, they are also likely to see that company’s Google Business Profile listing on the right-hand side of the search results page.

According to Neil Patel, “A good site structure provides your site with site links.” For example, Neil Patel had confirmed that Walmart experienced a decline in conversions when the page speed increased from one to four seconds. Marketing goals include increasing brand awareness, improving click-through rates, gaining leads, and gaining maximum social shares of a website.

• By providing a focused and targeted page for each long-tail keyword, you increase the visibility of your website in search results and improve your chances of ranking higher.
• Compress file sizes without sacrificing quality to improve load times, which is a critical ranking factor.
• Interpreting Google My Business ranking results provides valuable insights into how users interact with a business profile, helping to assess visibility on the platform.
• When customers take the time to leave a review, 89% expect a response.
• Search engines use numerous factors to assess the quality of a website or page, including social signals.

Seasonal keywords

The PageSpeed score is presented as a numeric value between 0 and 100, where a higher score indicates better performance. This is how we improved the rankings of our post, which initially included step-by-step instructions. Go through the results and choose keywords with a high search volume aligned with your business goals. When you choose your categories, you’ll select one primary category and up to nine secondary categories. Your primary category is the most important and determines how your business is listed in local search results. Secondary categories give you an opportunity to highlight other services your business offers.

Google has a spam problem, it knows it, and it’s trying to shut it down. “The healthy, high-quality ecosystem is exactly the one that gets affected when spammers and low-quality purveyors of information get control of ranking,” Nayak says. Video carousels are not the only recent change to come to the SERP. You may have noticed that many of your search queries are already answered by Google before you visit any page at all. You might see short lists, paragraphs, or tables at the top of the search in a box, which Google calls a Featured Snippet.